Today, in the markets brought by globalization and individualization, it goes beyond its traditional functions and becomes a place that individuals express about the use of individuals and related groups. It is in the application that there are also necessary things for this. Quickly designing may have come on the market to determine if the technologies are folding. It is for political consumption arising from all these developments, it has great interest in advanced marketing, communication and business disciplines. For marketing concepts where you can use documents together. It is for boycott and selective shopping for reveal deeply in the light of different colors. In ELM-Model mode, the relevance of boycott and selective shopping is discussed. Central route and periphery of boycott and detailed shopping debate on the behavior of the ELM-Model to obtain very important findings on persuasion and interaction issues.